About GudangAda

GudangAda is a B2B FMCG e-Commerce platform, connecting FMCG stakeholders in Indonesia, covering more than 500 cities in Indonesia

GudangAda was launched at the beginning of 2019 by by an Indonesian and Southeast Asian FMCG industry expert with multi decades of experience, Stevensang. GudangAda empowers the entire FMCG supply chain ecosystem by bridging the technology gap, facilitating bulk transactions between FMCG traders (buyers and sellers) and principals. Rather than becoming a disruptor to the ecosystem, GudangAda's unique approach is to become an enabler for all players across the entire FMCG value chain. Since its inception in early 2019, GudangAda has successfully onboarded more than a hundred thousands FMCG wholesalers and retailers onto its platform that cover more than 500 cities in Indonesia. Its platform facilitates FMCG transactions worth hundreds of USD millions per month, moving tens of millions of cartons of goods.

VISION

Building B2B e-Commerce omni-channel infrastructure across Indonesia and beyond

MISSION

Empowering B2B value chain stakeholders with Faster, Cheaper, Smarter and Bigger transactions through technology

STRATEGY AND TECHNOLOGY

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Stevensang

Founder and CEO

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Ryan Wei

Chief Strategy Officer
Head of Corporate Development

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Angky William

Chief Technology Officer

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Elisa Prajogo

Sr. VP Product Strategy & Development

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Wahyu Saputra

VP Product

BUSINESS, COMMERCIAL & OPERATION

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Andre Widjaja

Chief of Business Development
(West Indonesia)

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Andrey Cahyadi

Chief of Business Development
(East Indonesia)

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Imelda Scherers

Sr. VP Marketing & Commercial

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Cynthia Larasanti

VP Partnership

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Antonius Widagdo

VP Logistics

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Revis

VP Business Intelligence

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Trianto Eka Laksana

VP Operation

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Daniel Surjadi

VP Finance

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Juanita Handojo

VP Human Capital

ADVISORY BOARD

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Chandra Tjan

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Abheek Anand

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Paul Santos

Value Proposition

FASTER

Faster Inventory Turnover
Optimized Working Capital

CHEAPER

Operational Cost Efficiency
Better Buying Price

SMARTER

Intelligent Buying With More Information + Insight

BIGGER

Bigger Customer Base & Category Selection

GudangAda is now available in
500 cities of Indonesia


GUDANG ADA HADIR DI 500 KOTA SE INDONESIA

Simeulue

Aceh Singkil

Aceh Selatan

Aceh Tenggara

Aceh Timur

Aceh Tengah

Aceh Barat

Aceh Besar

Pidie

Bireuen

Aceh Utara

Aceh Barat Daya

Gayo Lues

Aceh Tamiang

Nagan Raya

Aceh Jaya

Bener Meriah

Pidie Jaya

Banda Aceh

Sabang

Langsa

Lhokseumawe

Subulussalam

Nias

Mandailing Natal

Tapanuli Selatan

Tapanuli Tengah

Tapanuli Utara

Toba Samosir

Labuhan Batu

Asahan

Simalungun

GudangAda Business Activities

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